About Us

Meet The Family

Johnny Morris

Johnny Morris founded Bass Pro Shops®  in 1972 to provide anglers a one-stop shop filled with great deals on the gear they needed. In 1978, he brought that legacy to the boating industry with the BASS TRACKER®, the industry’s first boat, engine and trailer package. From there, he continued adding quality boat brands, starting with SUN TRACKER® in 1983, bringing quality, value and outdoor excellence to families.

Because of that dedication, Bass Pro Shops is recognized as the world’s premier outdoor retailer, and WHITE RIVER MARINE GROUP® (WRMG), the parent company to SUN TRACKER, is the world’s largest boat builder by volume. In addition to

SUN TRACKER, WRMG crafts an array of fishing and recreational boats in America’s Heartland.

Want to see your new SUN TRACKER in person? You’ll find these pontoon boats at hundreds of quality dealers around the world, including more than 130 Bass Pro Shops/Cabela’s®  Boating Centers™ and hundreds of independent dealers across North America.

Many of those dealerships, including all of the Boating Centers, have a service center with factory-trained and -certified technicians, so you’re assured to have a full-service center nearby your home to keep you on the water.

Every location also follows our NO HAGGLE NO HASSLE® pricing policy where every model is priced at after-negotiation levels that are consistent across all mediums. This also means you’ll find the same great prices at our dealerships as you will across our brochures, catalogs, ads and suntrackerboats.com. Whenever and wherever you shop, you’ll get the industry’s best value in pontoon boats—all without having to bargain for the right price.

Welcome To The Fun!

Uncompromising Versatility

To view price with dealer prep and freight, use the search box to locate and choose a dealer near you.